Givenchy expands his creativity and the waistline

In 1957, Givenchy had created the sack dress.  In an era where women's clothing were very fitted and had such focus on hemlines, this new sack silhouette opened doors for many new styles of clothing and dress.   The sack dress was very non-fitting and would hang off women in a sack-like manner, in which it's name entails.  During the same year Givenchy launched his first perfume line.  This line consisted of two perfumes named L'Interdit and De.  L'interdit was created for, and promoted by, Audrey Hepburn.  About a year later Givenchy introduced the baby doll dress along with the balloon coat.  The baby doll dress was strapless and, similar to the sac dress, was not tight fitting. The baby doll dress had an A-line shape, versus the sack dress that's hem came back in at the bottom.  The balloon coat however seemed to have a little bit more of a structured look when compared to the sack and baby doll dress; similar to the sack and baby doll dress, it still lacked a slimming waistline.

Balloon Coat

Baby Doll dress

The Sack Dress