Thursday, May 1, 2014

Why I chose Givenchy

The topic chosen for my choice project was, French designer, Hubert de Givenchy.  Throughout this project I choose to reflect on the monumental events of Givenchy’s career.  From his first shop opening, to him, passing down his legacy to up and coming designers.  His designs were a part of some of the most influential looks in fashion history.  From the construction of the balloon dress to his unique choice of fabric for his Bettina blouse, Givenchy created iconic looks that are still popular today.  His couture clothing was put on the backs of celebrities such as Audrey Hepburn and, First Lady, Jackie Kennedy.  Givenchy was known for pushing the envelope and this is still the approach his clothing line takes today.
When making the choice of studying fashion, I lacked knowledge of several designers.  What I looked forward to the most in the Apparel Merchandising sequence was the knowledge I would gain when it came to textiles, construction, merchandising and designers.  After creating this blog, I had such a strong understanding of different styles during certain time periods, leading ladies in fashion, and the dedication needed to become successful in this competitive industry.  Having the opportunity to work towards my degree while studying my passion is something I am very grateful for. 
This project applies to my future because it helped me gain knowledge on designers, along with the evolution of clothing.  Wanting to be a celebrity stylist, it is very important to know several designers, where their influence came from, and how they evolved in the fashion industry.  After researching several websites, fashion magazines, and fashion books, I have not only learned about Givenchy and his designer friends; I also learned about his famous clients who showcased these trends.
Learning about the leading ladies of fashion during the 1950’s all the way up to now, has really opened my eyes to how much has changed, as well as, how much has stayed the same.  When looking at the styles of Givenchy’s celebrity clients such as, Jackie Kennedy and Audrey Hepburn I can see how some of their items went “out of style” while others have become timeless pieces.  I use the word “timeless” because you can still see their styles worn today by celebrities such as Beyoncé and Michelle Obama.  Givenchy put a large amount of work into these garments and it showed when these women wore his beautiful designs. 

As a whole, in order to be successful, an individual must have passion, dedication, and talent in their field.  After studying Givenchy and all the hard work he put into his brand, I am now even more motivated to become successful in the fashion industry.  His passion and dedication showed through his designs and his talents only improved as he went on.  I look back on this project and I feel, as if, it has had really opened my eyes to what I need to do in order to fulfill my dreams.  I have large amount of knowledge on Givenchy and his designer associates, leading ladies in the fashion world, and what it takes to become successful. 

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